Dr Austen EL-Osta is Director of the Self-Care Academic Research Unit (SCARU) at Imperial College London School of Public Health. He is also Director and Trustee of the International Self-Care Foundation and is a fellow of the International College of Person-Centred Medicine. His initial contribution to the self-care space was the publication of the Self-Care Matrix which is a unifying framework for self-care. He also led the development of a pragmatic policy mapping tool that could be used to assess levels of implementation of the WHO Guideline on Self-Care Interventions for Sexual and Reproductive Health and Rights. Imperial SCARU is committed to making the ‘absolute case for self-care’ and to promoting the widespread adoption and diffusion of evidence-based self-care interventions and policy prescriptions, and to help embed good health-seeking behaviors throughout the life cycle for the benefit of individuals and society fit for 21st century living.